It was a cold Monday morning, the 3rd of December 1979 when I arrived at 8/11 Lower Baggot Street, Dublin for my first day at my first ever real job. I clumped up the stairs in my brand new tan cowboy boots to the 3rd floor where I was asked to take a seat in the cramped reception area. As I sat down the tiny bells attached to my new peasant dress made a little tinkling sound.

Within a few minutes I was joined by another new recruit. This girl had clearly read up on how to dress for your first day at work. Attired in a neat and conservative suit, she carried a proper handbag and removed her gloves to elegantly introduce herself. So there we were – the hippy from Dun Laoghaire and the elegant old school country girl – about to join the JWT set. If there was the sound of muffled giggling at the sight we must have presented, in our excitement we never heard it.

One of the very first things we were told on that baffling day was that on Friday we would be decamping with the rest of the company for a weekend in Kenmare for the annual JWT Staff Conference. “Saturday is Gala Night, a chance to really dress up” the sales manager announced, his eyes firmly fixed in my direction.

That first week passed in a blur of introductions, tours of the sales offices, being fitted for a uniform and the beginning of our training in the art of selling holidays. It ended in Kenmare where myself and the other new girl disgraced ourselves by sleeping it out on the last day thereby delaying the coaches to Killarney and nearly causing the entire company to miss the train to Dublin. We arrived back having learned more in that one weekend that certainly I had in the previous 17 years and with sore throats and no voices.

JWT was founded in 1961 by Joe Walsh, a tough straight talking Northerner who began by first operating pilgrimages to Lourdes. As we rolled into the 80s, JWT was Ireland’s leading tour operator offering holidays to a wide range of resorts in Spain, Greece, Portugal and Italy. The company operated the first computerised holiday reservation system in Ireland (and possibly the UK) and had some very cool TV ads.

It was a young company – most of the management would have been in their early 30s at most. Joe Walsh for all his rather terrifying persona and the fact that he had no time for Trade Unions, believed very much in keeping staff morale high. He achieved this not by paying us bonuses or top wages, but by laying on plenty of entertainment and social events – and this remember was in the days before corporate ‘team building’ or ‘away days’.

There were mid season parties, Christmas parties, the aforementioned conference and departmental get togethers. And then there were the weekends in perhaps Majorca or Gran Canaria – sometimes disguised as ‘educational trips’ and sometimes just because we had free seats going out and perhaps a ‘light leg’ or empty aircraft coming home. Oh, the heady fun of it all. Joining the JWT set was not for the faint hearted.

After a year or so on the sales counters, mainly in the office on Grafton Street, I moved up to Head Office to work in Reservations. Here, along with 9 other colleagues we manned a bank of phone lines and dealt with queries from both the public and travel agents. As Ireland sank into a recession, the reservations department took on the guise of an African Souk with much wheeling and dealing to “get bums on seats” for that weekend’s departures.

From October till Christmas, the business was dead and the office quiet with many staff taking advantage of ‘winter leave’ when good ole Joe encouraged us to head off to foreign shores on some unpaid leave, but in the confidence that our jobs would be waiting for us on our return in January.

The new season’s brochure was always launched just prior to Christmas and the first airing of the new TV ad was generally on St Stephen’s Day. We hit the phones full pelt in January and so the years turned and rolled on, one into another.

They were happy and very carefree years where friendships were made, some of which have survived and thrived to the present day. Some faded in and out over the years and some vanished without trace.

This year JWT celebrates its 50th anniversary. To mark the occasion there is a staff reunion on the 30th of September. A chance to renew some old friendships, share stories and laugh at ancient memories. Like the dreaded school reunion, there is an element of fear that time will not have been as kind to me as to others. But I am burying that fear deep within my psyche and from the same depths I am retrieving my younger self. It will be her that I will bring to this auspicious event. She may even wear a new hippie dress with bells on. I just hope my former colleagues recognise her!

The JWT Reunion is on Facebook – click here

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Writing and Talking.... on the radio, on the telly and in the papers. Debut book out in Spring 2022

9 thoughts on “REJOINING THE JWT SET”

  1. Oh mum – if only i could have worked in travel in the 80's! I've been in travel 5 years and not one educational – let alone free seats!! Loved that piece – made me realise how alike we are (but i'd be more the glamourous one taking off my gloves ha) Wish i was there to coll you up for your reunion and more importantly make sure you dont wear any clothing with bells on it 🙂 Love you xxx

  2. Again, I left a comment here. Your word verification gets me everytime.

    Comment left was…..Hope you have a great time at the reunion reliving those fun days.

    Think I might know that country girl???? 🙂

  3. I'm gutted that I can't make the reunion – I started in JWT 10 years after you and it was the best education : how to drink your bodyweight in ouzo on an edumacational and still be at your desk at 9am of a Monday morning (but asleep under it by 9.15), learning all the words to Ai, Ai, Ai, Ai, telexing resorts every Friday, winter skeleton staff, accidentally clattering Mr. Walsh on the head with a grapefruit (partition volleyball to make the time pass in December), being sent to Lourdes for the weekend in the vain hope I'd behave myself afterwards, vanishing to Toners with the Christmas bonus & calls being made to Billy to tell us to come back over the road to work. It was hilarious. Keep me posted on the night!

  4. Majorca or Gran Canaria – sometimes disguised as ‘educational trips’ and sometimes just because we had free seats going out and perhaps a ‘light leg’ or empty aircraft coming home.

  5. I found this while looking for retro tv ads and it a great read. I was looking for the jwt breakaway ad with the art garfunkle sound track. It reminds me of summer so much and dreaming of jetting off but instead had to settle for sunbathing on the kitchen extension like many of the rest of my neighbours( when we had summers)! I still can't find the ad thoughx

  6. The Breakaway ad was a brilliant ad and way ahead of its time. The soundtrack was by Gallagher & Lyle and not Art Garfunkle… although reports are that Art worked in JWT for some time.

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